Archive for September, 2010

The ROI Of Wearing Pants

Friday, September 24th, 2010

Chris “The Big” Oggenfuss (of Vintuba fame) joins Kaz and Randy in the studio to talk about what a wine business interested in using social media can do to at least understand how well they are doing at it. It’s not just “number of followers”, chump! Kaz gets schooled on what he can do to be more involved in social media, and he feels it. Or at least he thinks he does.

Also, they talk about Champagne Day (however briefly), which is a whole day devoted to tasting, drinking and talking about the bubbles from the special French region! Don’t miss out!

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Mickey Slumburger

Friday, September 17th, 2010

Jim Morris Enjoys Burning Man 2010Yes, it is hard to pronounce.

Jim Morris, marketing gasbag for Michel-Schlumberger (think Michelle Shlum-ber-zhay) and beloved friend of the show sits in the hot seat for the evening and unknowingly or unwittingly reveals all the best social media how-to’s for a winery. Granted, nobody has the unique winery experience that Michel-SchlumbergerM-S offers, and Jim’s efforts are just the front-end of what really is a cohesive and remarkably effective direct-to-consumer business plan. How else do you explain a remarkable increase in wine club membership during the worst economy in a generation?

We also talk about the M-S harvest luncheons which are happening right now!

Listen and learn, kids. Listen and learn…
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We Put The Heart In Sonoma Valley

Friday, September 10th, 2010

Before tweetups and meetups and facebook-ups and such, there were old-fashioned industry mixers. Wine Biz Radio was fortunate to be taping during one held at the Kaz Winery, and you all benefit! Interviews galore!

As an added bonus, Randy leaves in the middle of the show, and it gets even busier after that! Listen to the parade of wineries!

The Wine You’ve Always Dreamed Of

Friday, September 3rd, 2010

Ben Simons, the creator of Vinotology and all-around nice chap, comes to pay homage to the Kaz Studios and his favorite wine talk show. What Kaz, Randy and X weren’t expecting was that he was going to bring surprisingly good wine from Lubbock, Texas!

And X’s ongoing series of “G.O. Wines That Don’t Suck“, two whites and a red! It’s Wine-tastic Talk Radio!