Setting The Record Straight, Already: Unified ’10 “Social Media & YOU”

Apparently, there was a question about what Paul Mabray (of Vintank) said during the panel discussion on “Social Media & YOU” at the Unified Wine & Grape Symposium on Wednesday afternoon this week. Fortunately, our associate producer (and wunderkind) Christophe had the presence of mind (as he apparently reguluarly does) to have his handy digital recorder running during the presentation. Well, he did start it after El Jefe finished his presentation, so the audio starts at the Q&A for Jeff Stai. However, the recording has everything from Paul, so we could set the record straight with respect to what he did and didn’t say regarding whether wineries should outsource their social media presence and/or strategy.

Here’s a transcript of the audio in question. I can make this audio available to whomever wants to hear it with their own ears.

Rick Bakas: We’ve had a couple questions come in for Paul. All right, from Rick Breslin: Should a winery hire an in-house analyst or go to an outside agency if they want to have a social media presence or strategy?

Paul Mabray: Um, I think it’s size dependent and brand dependent. I mean, if you’re going to be a focus on social media and you have a lot of online activity of course you should have an in-house person; but otherwise, it’s cheaper and easier to get an outsource. I mean, in reality, I mean Rick, you’re not inexpensive, are you?

Rick Bakas: I don’t get paid at all. I actually pay St. Supéry [Paul: Got it.] to work there, I’m having too much fun.

We hope this puts the matter to rest, but we do have the audio available.

Posted via email from Wine Biz Radio

3 comments for “Setting The Record Straight, Already: Unified ’10 “Social Media & YOU”

  1. February 1, 2010 at 3:00 pm

    Hey man – are you going to make any of that audio publicly available? There were a lot of people looking to hear that based on twitter chat happening this past weekend…

  2. February 1, 2010 at 3:35 pm

    Joe, I didn't have any firm plans to put the audio up for public consumption. The Unified Symposium does supply audio of the proceedings (for a fee). That being said, they release audio after a long delay, so I can probably get something posted tonight.

    The question is: how much to post? Just the Q&A? We don't have the audio from El Jefe's presentation (which was quite good, BTW) or Rick Bakas' opening remarks.

  3. February 3, 2010 at 1:38 pm

    I know that Alan K. from Mutineer quoted a bunch of us blogger types, and we were interested in hearing that part at least, if possible (and not too time consuming!).

Comments are closed.