Apparently, there was a question about what Paul Mabray (of Vintank) said during the panel discussion on “Social Media & YOU” at the Unified Wine & Grape Symposium on Wednesday afternoon this week. Fortunately, our associate producer (and wunderkind) Christophe had the presence of mind (as he apparently reguluarly does) to have his handy digital recorder running during the presentation. Well, he did start it after El Jefe finished his presentation, so the audio starts at the Q&A for Jeff Stai. However, the recording has everything from Paul, so we could set the record straight with respect to what he did and didn’t say regarding whether wineries should outsource their social media presence and/or strategy.
Rick Bakas: We’ve had a couple questions come in for Paul. All right, from Rick Breslin: Should a winery hire an in-house analyst or go to an outside agency if they want to have a social media presence or strategy?
Paul Mabray: Um, I think it’s size dependent and brand dependent. I mean, if you’re going to be a focus on social media and you have a lot of online activity of course you should have an in-house person; but otherwise, it’s cheaper and easier to get an outsource. I mean, in reality, I mean Rick, you’re not inexpensive, are you?
Rick Bakas: I don’t get paid at all. I actually pay St. Supéry [Paul: Got it.] to work there, I’m having too much fun.