Tag: radio

Man, What A Hiatus!

Kaz, Randy and X are back! X’s car works now! After quickly catching up on the weather, we get you up to speed on the Useless Information™ you’ve been missing all this year! Wine Biz Radio, biting the hand that feeds it! Streams of consciousness bouncing from topic to topic! Tasting room confessions! You can’t believe what a year off does to three guys until you listen to this!


You Said “Fertigate”!

(NOTE: This is one of our “lost episodes” – shows from June to October, 2012, that Randy never got around to posting! But they’re here now, yay!)

X phones it in from the present (or a five second delay, anyway), Kaz and X talk suckering, Kaz and Randy drink one of X’s wines, and a rather lengthy detour to the island of Alameda for vodka, wine, auctions and dim sum! There’s no limit to the depth of Useless Information™ you can get from Wine Biz Radio!


Setting The Record Straight, Already: Unified ’10 “Social Media & YOU”

Apparently, there was a question about what Paul Mabray (of Vintank) said during the panel discussion on “Social Media & YOU” at the Unified Wine & Grape Symposium on Wednesday afternoon this week. Fortunately, our associate producer (and wunderkind) Christophe had the presence of mind (as he apparently reguluarly does) to have his handy digital recorder running during the presentation. Well, he did start it after El Jefe finished his presentation, so the audio starts at the Q&A for Jeff Stai. However, the recording has everything from Paul, so we could set the record straight with respect to what he did and didn’t say regarding whether wineries should outsource their social media presence and/or strategy.

Here’s a transcript of the audio in question. I can make this audio available to whomever wants to hear it with their own ears.

Rick Bakas: We’ve had a couple questions come in for Paul. All right, from Rick Breslin: Should a winery hire an in-house analyst or go to an outside agency if they want to have a social media presence or strategy?

Paul Mabray: Um, I think it’s size dependent and brand dependent. I mean, if you’re going to be a focus on social media and you have a lot of online activity of course you should have an in-house person; but otherwise, it’s cheaper and easier to get an outsource. I mean, in reality, I mean Rick, you’re not inexpensive, are you?

Rick Bakas: I don’t get paid at all. I actually pay St. Supéry [Paul: Got it.] to work there, I’m having too much fun.

We hope this puts the matter to rest, but we do have the audio available.

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