Kaz is still Skype-ing, Randy and X drink Roussanne, and Paul Mabray of VinTank talks in more detail about the Cruvee acquisition, Deals From The Vines leaving the Facebook walled garden, and the best iPhone wine apps available today.
Seriously, Kaz gives his first fishing update over Skype, and describes the ongoing process of recession survival for a small family-owned winery in these interesting times.
X and Randy attended the Nomacorc-sponsored (and very well attended) “Marketing to the Next Generation of Wine Drinkers” event held this week at the Culinary Institute of America at Greystone in St. Helena. Tons of new faces, and we talked to several of them!
Also included in the podcast is a little story about Gary V and Cornerstone from a recent Daily Grape episode and subsequent Twitter conversation that illustrates how best to engage your customers and keep it authentic. You’re welcome to watch and decide for yourself. And some excellent news along with a special Skype interview with Thea Dwelle about the Wine Bloggers’ Conference Scholarship!
Craig Camp, general manager of Cornerstone Cellars and proprietor of the Wine Camp Blog (and long-time friend of the show), comes for a year-end visit with Kaz, Randy and X! Feel the love! They discuss the history of the winery, as well as their recent success, in traditional wine press as well as new digital sales channels.
Disclosure: Cornerstone Cellars is a sponsor of Wine Biz Radio. But you all knew that already, didn’t you?
This week, Paul Mabray and “new guy” Peter Alig from Vintank visit with Kaz and Randy to go deeper on the motivations behind and the benefits of “Deals from the Vines“, a private Facebook group that is out to challenge the business models of so-called wine “flash sale” websites, that offer steep discounts from producers to a private list of consumers.
Mike Madigan, our most energetic guest in a long, long time, visits with the boys to talk about his writing, spoken word pieces, and of course, wine. Then the conversation takes an interesting turn to discuss tasting room etiquette. Finally, an interesting alternative to “Flash sales” of wine, according to Paul Mabray of VinTank.
Randy and X sherpa the show over to the VinTank in downtown Napa to do a most unlikely show! First, Paul Mabray joins us to give us the latest news about what’s coming in his world, including a new report due out by year end about winery e-commerce, a partnership with SCVNGR, and an “interview with Craig Wolf” of WSWA about H.R. 5034.