Report Card For Social Wine

Vintank / Muscardini CellarsWhat an awesome week! Kaz and Randy are joined by Michael Muscardini of Muscardini Cellars and over the phone lines by Paul Mabray of Vintank. Paul gives the highlights of Vintank’s recently released social media report and Michael talks about his Italian-styled wines. Lump in some interesting news, and it’s another lip-smacking edition of Wine Biz Radio!

3 comments for “Report Card For Social Wine

  1. May 9, 2009 at 11:00 pm

    Thanks so much for covering the Vintank white paper with Paul Mabray. Great interview with him!

    I am still working my way through the report (page 25-ish?) and completely agree with you two that every winery that doesn't want to miss the boat from social media to social commerce should be studying it forward and backward.

    I'm the Director of Marketing with a digital creative agency down in L.A. that works on the frontline of many of these social media tools and I was really impressed with how thorough and up-to-date the Vintank paper is.

    The controversies of which you spoke at the end have intrigued me, for sure, so I'll be checking back to see if you do cover those in a future broadcast. 🙂

    Thanks again!

  2. May 10, 2009 at 10:50 am

    We intend to cover the controversies, indeed. Just lazy about seeking comment from the players involved in the controversies.

    Thanks for the kind words, I know Paul appreciates it, after the death march his team has been on to produce it.

    Of course, the fact that you are listening and seem somewhat outside the normal listener profile makes ME intensely curious! Thanks for listening, and I hope we keep it interesting (if not entertaining) for you.


  3. May 12, 2009 at 3:00 am

    Intensely curious? Well, that's easy enough to remedy…

    I'll be applying for the Murphy-Goode position…which I heard about on Twitter. Which led me to the VinTank white paper which I also found out about on Twitter. Then I saw on the Murphy-Goode Facebook page that you were hoping to have Dave Ready, Jr. on this week…etc. (Looks like that is going to happen now? Two thumbs up.)

    I have a solid understanding of Social Media in the advertising/marketing world and am just digging around to see what the challenges are with regard to the wine industry…the biggest hurdle appears to be the current legislation re: shipping to different states.

    I also have a background in (college) radio and totally appreciate your efforts here. 🙂 Keep up the great work!

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